In digital marketing, getting traffic to your website is only half the battle. Converting that traffic into customers is where the real challenge lies. A retargeting pixel is a small but mighty tool that helps businesses engage users who have visited their website but haven’t yet converted. By keeping your brand in front of potential customers as they continue browsing online, a retargeting pixel can dramatically increase your conversion rates. What Is a Retargeting Pixel? A retargeting pixel is a small piece of code placed on a website that tracks visitors. When someone visits your website, the pixel collects data…
